To overcome this problem, luxury brands are taking the influencer marketing route and choosing to work with people who have a large and dedicated following of millennials on social media. Tell us a bit about you and your business. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. As one of the top micro-influencers, she’s worked with brands such as Adidas, and is all about promoting a fit, healthy lifestyle. We will get back to you as soon as we can! We pulled data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. I think that this has a very positive effect on a brand. Brands will also set their rate according to the level of authority they believe you have in your niche. Get to earn real cash, freebies and access to new products. This article is going to highlight 3 big companies that are using micro influencers successfully to drive awareness and increase conversion to their brand. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. Followers: Instagram (@gianlucavacchi) - 9.4M, Facebook (@gianlucavacchiofficialpage) - 1.5M, Twitter … Her style is monochromatic with all of her photos restricted to shades of black, white and grey. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. A small group of influencers were attracting all of the brands, and as feeds became saturated with promoted activations, followers also became more savvy about picking out … With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! How I found brands that collaborate with micro influencers. With the tagline “my style, my excursions, my eyebrows” Mikaela documents her adventures (and the outfits she sports while on them), primarily via her Instagram feed. Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. Visual platforms, such as Instagram, Pinterest and YouTube are predominantly leveraged for fashion-based influencer marketing campaigns. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. Nowadays, pretty much any brand from any sector can (and should) opt for influencer marketing strategies. Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. Zoe Sugg. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. Imagine having the budget to work with dozens to thousands of influencers at a time. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. The brand enlists two influencers with 100,000 each in total reach on Instagram. They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. Speaking of that, don’t forget to put your email in your Instagram bio and not just in the email button. By partnering with a wider variety of influencers, Frank Body … As a television reality star and a fashion influencer, Lauren has featured on a number of magazine covers, including the May 2012 issue of Glamour, which sold close to 500,000 copies and became the magazine's strongest-selling issue of that year. How I found brands that collaborate with micro influencers Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. Mikaela has worked with brands like H&M, Macy’s and Bikini Village. You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. I think that this has a very positive effect on a brand. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. David Grr @davidgrr 4. Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! Monitor your product name, brand, competitors, keywords, authors, or any other topics. Influencer marketing has become a major part of many brands’ marketing strategy—particularly in the fashion and beauty industries. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. Using agencies can be very helpful to brands that don’t want to deal with finding and reaching out to new influencers. Sort of Obsessed Adri, the top micro-influencer and blogger behind Sort of Obsessed , has more than 22,000 followers on Instagram, and a like rate of around 5 percent. Dollschino – This London-based clothing store is always looking for two kinds of help: junior influencers with less than 10k followers and brand ambassadors with over 10k followers. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. These agencies help to mitigate risk for both influencers and brands. Make sure to follow the blog and join their email list. Brand Monitoring. After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. 11.5M subscribers; 1,114,872,477 view Count; Joined in December 2009 Their followers are able to see regular people just like them wearing these brands, which gives them the confidence to purchase and experiment with new ensembles. Sometimes, major influencers are also under contract with certain brands, which limits the number of brands they are able to work with, in turn making it even harder to partner with them. Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. Each micro-influencer campaign deserves its own hashtag strategy. However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. All you have to do is learn how to pitch to brands as a micro-influencer. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. Influential fans and followers are the best types of micro-influencers to work with, regardless of your industry or niche. With the right technology and strategy (that is, micro influencers), you can. I also believe that the scattering loss for brands is lower. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) Here are our top picks for fashion influencers on YouTube. You’ll find her sharing photos in high profile destinations wearing well-styled outfits and signature lipstick. Pitch companies that collaborate with small influencers. NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. An influencer that posts across Instagram and Youtube, sharing the make-up brands that help her achieve her glowing look! Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. Luxury brands are facing massive challenges in attracting and retaining customers. To be clear, I’m not saying that all of these brands work will small creators all of the time. Brand: Glossier Category: Beauty With the mass adoption of social media and blogging, the fashion industry is no longer solely governed by fashion magazines and haute couture editors. But by activating 30 to 40 “micro-influencers,” the brand was able to convert at an even higher level. Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudson’s Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; Shoppers … At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. Often times, you can see influencers working with them who have less than 10K followers. Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. 4. Diego is a fashion blogger and menswear influencer from The Bronx. He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . This is often smaller brands that can’t pay influencers. 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