However, does the consumer really know what it is about grass-fed produce that is so special and unique? sustainable beef to be associated with grass fed cattle The research has shown that both customers and consumers from Sweden, the Netherlands, Germany, the UK, France, Italy and Poland have a preference for grass fed beef, as they believe that grass fed cattle lead more ‘natural’ lives outdoors, and are more likely to be treated ethically. Grass fed is a term that consumers are familiar with that holds positive associations as premium, natural and healthy. Treasure Valley family ranch that specializes in Irish Dexter Grass Fed Beef, a heritage breed with excellent taste test results and smaller cuts of meat. Irish cattle are grass-fed, the minister said, and happily for Ireland "the fastest growing segment in the beef market in the US is actually the green beef, or grass-fed". Grass-fed beef is more nutritious. “Irish Grass Fed Beef” is the name given to quality Irish beef from cattle raised on a grass based diet on pasture grazing farms in Ireland, which derive at least 90% of their feed intake from grass and spend a minimum of 220 days per year throughout their lifetime grazing pasture in accordance with the Bord Bia Grass Fed Standard. Given the current market difficulties arising from COVID and the continued uncertainty in relation to Brexit, it is more important than ever that the sector utilises every advantage it has to position Irish beef positively in the marketplace. Furthermore, Ireland is already strongly associated with grass fed production and the grass fed standard allow us to robustly verify claims we wish to make around our production systems. Amazing Grazing! The Beef Plan Movement has recently issued a letter to three of the major retailers in the UK seeking to organise meetings with representatives from each. Grass-fed meat and butter has a unique colour, flavour and appearance due to beta-carotene coming from the grass. They are a dual purpose breed, the male calves would be fattened as beef cattle, and the cow would also provide milk for the household. Grass fed Standard for Irish Beef. 9 Health Benefits of Grass-Fed Butter The development of the grass fed standard for Irish beef has involved ongoing, active consultation between Bord Bia and key stakeholders including producer organisations and industry. A statement on the letter from Beef Plan outlined the purpose of the meetings will be to “highlight the benefits of Irish grass-fed beef and how it would far […] This is their natural environment where they express their natural behaviour, which is of paramount importance to both farmers who produce the food and consumers who eat it. As you can see, grass-fed butter trumps grain-fed butter any day of the week. An investment in your health is an investment in your future. Why is Grass-Fed Irish Food so Unique! F: +353 53 93 77788 Another important nutrient that we all need in our diet is Vitamin E, which is an antioxidant. Irish grass-fed beef is the name to be given to “quality Irish beef raised on a grass-based diet on pasture grazing farms in Ireland”, the department said. PGI for Irish grass-fed beef The Bord Bia representative also confirmed that the principles enshrined within the ‘grass-fed’ beef initiative feature prominently within the Protected Geographical Indication (PGI) status application for ‘Irish grass-fed beef’ that was recently submitted to Brussels. When they are housed, the main feed offered is grass silage, with some meal. “Irish Grass Fed Beef” is the name given to quality Irish beef from cattle raised on a grass based diet on pasture grazing farms in Ireland, which derive at least 90% of their feed intake from grass and spend a minimum of 220 days per year throughout their lifetime grazing pasture in accordance with the Bord Bia Grass Fed Standard. This allows for any beef product to be fully tracible from farm to fork. In some countries, animals can spend a lot of their time in intensive feedlots. The next time you eat Irish butter, admire the colour and flavour and know why it has this unique colour and taste. Research has shown that grass-fed animals have higher levels of Vitamin E compared to grain-fed animals. It is only during the colder winter period, when the grass stops growing, that our animals are housed. Challenge yourself and try Dublin-born chef Anna's grass-fed beef wellington for the ultimate indulgence on Christmas Day. The grass fed standard is built on two key criteria, namely: Bord Bia’s overriding principle in the development of the standard was not to seek any additonal information from farmers over and above what is currently collected as part of SBLAS audits. Dr Vanessa Woods, Chief Executive – Agri Aware, shared with us this article which she had written with Professor Paddy Wall, to engage the consumer in the important attributes of grass fed Irish Food. With a greater focus on healthy eating and food provenance for a growing world population, to reach nine billion people by 2050, food awareness and education, right back to the farm, is of increasing interest and importance to the consumer. Some 80% of Ireland is covered in grass and our cattle graze this grass for up to 300 days each year. Meat contains a mixture of fatty acids in the fat, and many of these are considered healthy fats. Beef in Ireland comes mainly from heifers and steers which are young animals (between around 14 and 30 months). Adding grass-fed butter to “regular” meat is a great and more affordable compromise. The project is funded by the Irish Department of Agriculture, Food and the Marine and runs for four years from January, 1 st 2019.. Grass fed has always been Ireland’s production system, said Bord Bia. Qualifying animals must be from farms that are members of the Sustainable Beef and Lamb Assurance Scheme (SBLAS). 11 ABUNDANT GRASSLANDS 80% of Ireland’s agricultural land is devoted to grasslands, with a yearly grass growth rate that exceeds the European average by more than a … He says “a healthy diet is essential, yet some people can sometimes give little thought to what they eat. Ireland has some of the best pastures in the world which allows us to produces the best beef. The project arises in response to the growing reputation of Irish beef internationally. The new Bord Bia Grass-Fed Standard for Irish Beef is the world’s first independently verified standard that provides verifiable proof of the grass-fed status of each and every qualified animal. Hormones are also forbidden in cattle feed. The Government is to seek EU approval to grant "Irish Grass Fed Beef" special status under the Union's Protected Geographical Indication Status. NMR analysis of urine taken at slaughter from beef cattle permitted discrimination between grass-fed beef, concentrate-fed beef and beef from animals fed a 50:50 combination of grass and concentrates. Irish grass-fed beef differed from U.S. grass-fed beef on the basis of evidence of feeding, in the U.S., of a synthetic vitamin E supplement. The Irish beef last served in the US would be old enough to drive by now, had it the necessary appendages and wherewithal. No. It is only during the colder winter period, when the grass stops growing, that our animals are housed. T: +353 53 93 77155 The Beef Taskforce was established by the Republic’s Government in December 2019 with the aim of reviewing beef industry price mechanisms, but more recently the group has also given its views on the application for PGI status for Irish Grass-Fed Beef. It's only in harsh, wet winter months that cattle might be kept in cattle sheds/barns and fed on mostly silage (preserved grass fodder). Conjugated Linoleic Acid or CLA, is known as an essential fatty acid that is found in ruminant (beef, cow and sheep) products, such as meat and milk. It’s also an excellent option if your budget does not allow you to get grass-fed beef on a regular basis. BEEF-SIG is a collaborative research project involving University College Dublin (UCD) and Teagasc (the Irish Agriculture and Food Development Authority). Consumers also believe that grass fed cattle lead more ‘natural’ lives outdoors and are more likely to be treated ethically. “Irish Grass Fed Beef” is the name given to quality Irish beef from cattle raised on a grass-based diet on pasture grazing farms in Ireland, which derive at least 90% of their feed intake from grass and spend a minimum of 220 days per year throughout their lifetime grazing pasture in accordance with the Bord Bia grass-fed standard. Irish Beef è una carne di grande pregio per diverse ragioni: Qualità organolettiche e nutrizionali distintive (carne color rosso borgogna e grasso color dorato, tipiche caratteristiche di una carne Grass Fed) Provenienza da allevamenti controllati e certificati Rispetto del benessere animale In response to feedback received, Bord Bia has now formalised its proposal to adapt the scope of the standard to accommodate young bull beef. We regularly talk about the ‘green image of Ireland’, but it is not an image, it is a reality that we have ‘forty shades of green’ and our grass produced meat and dairy products are special”. We supply grass fed Irish Moiled beef and Dexter beef. Irish Dexter Grass Fed Beef. This is why Irish butter, such as the famous Kerrygold, has a yellow colour, compared to a more white coloured butter that you might find in other countries, where the cows are not pasture-fed. Read more Quality Cattle In Ireland our cattle boast a world-renowned pedigree and Ireland is a centre of excellence for m It’s just a question of how much. Therefore, it provides assurance for what we have long known to be true: grass is intrinsic to the quality of Irish beef. The annual average days of grass stands at 220 days with an allowance of up to 40 days where soil type or weather may prevent longer grazing seasons. 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